STUDIO V Architecture designed a new flagship Duty Free shop in Terminal 1 of JFK International Airport. The design integrates contemporary architectural elements with high-end interior finishes. Sleek curving forms on the ceilings and floors move people through space with a seamless flow, while displays draw them into shop among top-notch retail brands. Curvilinear, free standing gondolas and cash wraps seamlessly integrate technology and create a modernized shopping experience. This space is designed to feel endless: innovative lighting illuminates the entirety of the space, while unobstructed sight lines, reinforced by exposing the terminal’s glass curtainwall, flood the space with natural light. While the space is open, changes in flooring and displays allow individual brands to maintain their identity. The shapes recall the futuristic, fluid forms of the iconic TWA terminal at JFK, but add contemporary detail to ensure the space is a perfect blend of the past, present and future.